What Women Want When Shopping For Apparel & Shoes

Swirl’s independent study of 1,000 women shoppers, titled “What Women Want When Apparel Shopping,” found that retailers should focus their mobile strategies more on enhancing the in-store shopping experience – where 76 percent of women prefer to shop – than enabling online sales transactions on mobile phones. The study also revealed that women are willing to share personal information with retailers as long as they receive value in return.